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Fortnum and Mason’s canmaker of choice, William Say & Co, turned to Fujifilm, and the Acuity B1 to produce a high quality short run of tins for an in-store display.
“We’ve had a long running relationship with Fortnum and Mason spanning two decades, supplying them with tins for their luxury hot chocolate, amongst other products.
“With this project, we’ve combined both heritage and innovation as these large promotional tins, which stand at 50cm tall, are the first in the UK to utilise Fujifilm’s breakthrough digital printing technology. And to be able to create these within such a short timeframe opens up a whole host of new creative possibilities for canmakers.”
Kevin Jenner, Business Manager, Commercial, Fujifilm Speciality Ink Systems added:
“William Say & Co and Fortnum and Mason are both iconic London brands, rich in heritage. We’re delighted to be able to unite them with the aid of Fujifilm’s digital inkjet technology. Thanks to Fujifilm’s extensive R&D and nearly two decades of pioneering inkjet technology in the graphic arts industry, Fujifilm is in an unrivalled position to offer canmakers and metal decoration printers the means to stay ahead of market trends towards bespoke short runs of high end work.
“The Acuity B1 provides the enabling technology for metal decoration printers to add tremendous value to their clients’ businesses as well as enhancing their own credibility and reputation. Moreover, this partnership demonstrates the commercial benefits and value that digital print can offer the canmaking industry and how companies within the sector can stay competitive.”
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